How often should I update my website?
|Our email newsletter Tech Talk is filled with hardware and software reviews, tips and tricks, security alerts, a bit of humor, and much more. Look for briefs on important computer related news and ideas you need to know.
In this issue of Tech Talk, we will discuss how often you should be updating your website, the benefits of doing so, and how Search Engines rank you in the process.
When Google introduced “Panda” in February 2011, it changed everything. The update filtered out sites that were not of high quality, and lowered the rankings of sites that were not actively updating their content.
Since the update we’ve seen many tactics to raise your ranking on Google, but the best one by far is blogging. If setup correctly, a blog can increase your traffic and it can help your website rank for more keywords. Here are a few blogging tips:
In combination with blogging, we recommend distributing your posts to social networks automatically through the use of RSS feeds. This method of distribution guarantees that each of your pages and posts are shared to a wide audience — giving your site more exposure than ever. Check out the website of the month to learn more about content distribution.
Not all search engines work alike, but most of them use similar algorithms to determine your site’s ranking on the web. Keeping your content fresh and up-to-date will not only appease search engines, but it will keep your customers coming back to see what’s new. There are other aspects which determine your search engine ranking, however, creating fresh content is a great place to start.
Check out our Google+ page for more tips on web marketing, computer repair, and the latest gadgets.